{"id":15261,"date":"2020-07-16T10:43:16","date_gmt":"2020-07-16T09:43:16","guid":{"rendered":"https:\/\/www.totem-formation.fr\/atras-europa-itinerario-del-valor-anadido-directivo\/"},"modified":"2025-05-26T19:19:36","modified_gmt":"2025-05-26T18:19:36","slug":"atras-europa-itinerario-del-valor-anadido-directivo","status":"publish","type":"post","link":"https:\/\/www.totem-formation.fr\/es\/atras-europa-itinerario-del-valor-anadido-directivo\/","title":{"rendered":"Atr\u00e1s Europa - Itinerario del valor a\u00f1adido directivo"},"content":{"rendered":"<p>Back Europ lleva m\u00e1s de 15 a\u00f1os distribuyendo materias primas, suministros y peque\u00f1o equipamiento a los hosteleros, y ahora se expande internacionalmente tras un arranque ejemplar en Europa.<\/p>\n<p><!--more--><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14685 alignleft\" src=\"https:\/\/www.totem-formation.fr\/wp-content\/uploads\/2020\/07\/Logo-Back-Europe-300x140.jpg\" alt=\"\" width=\"300\" height=\"140\" srcset=\"https:\/\/www.totem-formation.fr\/wp-content\/uploads\/2020\/07\/Logo-Back-Europe-300x140.jpg 300w, https:\/\/www.totem-formation.fr\/wp-content\/uploads\/2020\/07\/Logo-Back-Europe-558x261.jpg 558w, https:\/\/www.totem-formation.fr\/wp-content\/uploads\/2020\/07\/Logo-Back-Europe-655x306.jpg 655w, https:\/\/www.totem-formation.fr\/wp-content\/uploads\/2020\/07\/Logo-Back-Europe-600x281.jpg 600w, https:\/\/www.totem-formation.fr\/wp-content\/uploads\/2020\/07\/Logo-Back-Europe.jpg 686w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<blockquote><p>Formaci\u00f3n enriquecedora y constructiva. Corresponde a los problemas encontrados y, por tanto, es aplicable. Sin duda, \u00a1lo recomiendo!  <\/p>\n<p>Muy gratificante. Estoy impaciente por poner en pr\u00e1ctica los m\u00e9todos que he aprendido. Muchas gracias.  <\/p>\n<p>El equilibrio entre teor\u00eda y estudios de casos es el adecuado. Este curso nos ayuda a cuestionar nuestras pr\u00e1cticas cotidianas de gesti\u00f3n y nos anima a ser m\u00e1s precisos. <\/p>\n<p>Este seminario me permitir\u00e1 formalizar mucho m\u00e1s lo que ya estaba haciendo y dar cuerpo a mi trabajo con los vendedores con m\u00e1s t\u00e9cnicas, m\u00e1s preparaci\u00f3n y m\u00e1s eficacia (dominio de la retroalimentaci\u00f3n). \u00a1Espero verte de nuevo! <\/p>\n<p>Totalmente adaptado a los retos a los que se enfrentan las empresas de Back Europ, para contribuir al desarrollo de proyectos y personas. Indispensable para adaptarse a las generaciones futuras y a los retos que se avecinan. Es esencial apoyar a los directores de empresa, \u00a1y este curso de formaci\u00f3n satisface con creces esa necesidad! \u00a1Muchas gracias!   <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Back Europ lleva m\u00e1s de 15 a\u00f1os distribuyendo materias primas, suministros y peque\u00f1o equipamiento a los hosteleros, y ahora se expande internacionalmente tras un arranque ejemplar en Europa.<\/p>\n","protected":false},"author":1,"featured_media":15956,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[128],"tags":[],"class_list":["post-15261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testimonios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atr\u00e1s Europa - Itinerario del valor a\u00f1adido directivo - 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